|
 The
Illusionary Discounts and
Price Perception
We see the prices of goods
with price tags with 99
cents or 95 cents at the
end at the departmental
stores and malls and in
many catalogues that we
get bombarded with. It makes
you wonder if that is just
a coincidence or by design.
Well, the news for you is
- it is by design! It is
all about consumers' perception.
The notion is that if an
item is for sale, then somehow
the potential buyer will
perceive $99.99 to be somehow
significantly cheaper than
$100.
We think that is silly and
consumers are much smarter
than the departmental stores
and other pricey stores
would like to think. At
Pippin Bass, there are no
price gimmicks. You get
real prices for real silver
and real gemstones.
Take an Instant
70% - 80% Off?
Think for a moment why any
store or business can afford
to sell at up to 80% discount
and still continue doing
business with a profit.
Only 2 possibilities usually
come to mind...either the
business is selling at a
loss OR giving extravagant
discounts on already inflated
prices and creating an illusion
of offering low low prices.
It is your hard earned money.
Make a wise decision and
consider exploring better
prices of the designs you
like elsewhere.
Truth in Pricing
With the price wars and
the rush to compete in the
already crowded market,
some businesses including
big businesses have resorted
to playing on consumers'
psychology and perceptions
instead of offering the
plain truth about pricing.
We do not believe a smart
consumer would find any
savings in a price that
can be marked down up to
80% and she would certainly
wonder why such a price
would be that high to begin
with because she would know
that it must include all
high overheads and high
profits that the big and
expensive stores must compromise
one day. A huge sale is
the moment of truth for
them. We do not have hidden
fees, restocking fees, surcharges,
or conditional guarantees
or conditional returns.
We offer just one straight
low price - easy to understand
and simple enough for you
to trust.
You will Not
Find a Deceptive Huge
Sale or 70 to 80% Discounts
at Pippin Bass
The Pippin Bass prices
are straight and without
any gimmicks. You will
not find 70% and 80%
discounts on our prices.
Instead, we try to offer
the best possible low
prices by running a
low cost operation.
Try our designs, experience
the easy checkout and
friendly customer service
today. Remember,
each purchase is backed
by our 30-day return
guarantee.
Be a Savvy Buyer
The marketplace is crowded
with high overhead mall
stores, expensive main
street stores and also
the daily growing number
jewelry websites - who
all claim to have rock
bottom prices and high
quality. Deceptive discounts
come in many sizes,
colors and stripes.
Discounts on MSRP (already
inflated) or manufacturer's
discount or a conditional
discounts are examples
of deceptive pricing
practices. New York
City has published a
consumer guide to help
consumers avoid such
practices. You can read
the copy here -
"FALSE ADVERTISING -
How to Spot It and What
You Can Do About It"
|
All About Diamonds
