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 The
Expensive and Mall Store
Prices
Have you ever wondered about
who pays for the glitter,
decor and expense to display
and attract you the large
and expensive stores? It
is you, the customer, unfortunately!!
We pay for the frills and
high-end overheads we do
not need to pay for when
we just want the jewelry
we like and want to pay
a fair price for it.
We do not have a flashy
showroom and do not have
the large overheads to pass
on to you. We don't need
to do deceptive pricing.
We have faith in today's
consumer who can understand
that illusionary discounts
can only come with inflated
prices.
Take an Instant
70% - 80% Off?
Think for a moment why any
store or business can afford
to sell at up to 80% discount
and still continue doing
business with a profit.
Only 2 possibilities usually
come to mind...either the
business is selling at a
loss OR giving extravagant
discounts on already inflated
prices and creating an illusion
of offering low low prices.
It is your hard earned money.
Make a wise decision and
consider exploring better
prices of the designs you
like elsewhere. The Pippin
Bass prices are straight
and without any gimmicks.
You will not find 70% and
80% discounts on our prices.
Instead, we try to offer
the best possible low prices
by running a low cost operation.
Who is Paying for
the Glitter?
When all the expenses to
put the merchandise on display
with the staff and off course
the expenses to attract
you to their stores including
the high-end television
and radio ads...are added
up, you start seeing the
prices of $499.99 and also
illusionary deals of 40%
- 50% or even 80% discounts!
We, the customers pay for
the glitter, the advertising
and suit and tie of the
sales staff. Do we need
to pay for these high overheads
just to buy a quality bracelet?
According to Ken Gassman
of Rapaport Research, a
jewelry store chain would
need 116 stores and more
than 900 workers to sell
$129 million worth of jewelry
and large department stores
are no longer the reason
why people come to the mall,
because they have failed
to innovate.
Why Do All Prices
End in 99 Cents?
Why do prices end in 0.99
It is a mystery. Isn’t it?
Psychological pricing or
price ending is a marketing
practice based on the theory
that certain prices have
a psychological impact.
The retail prices are often
expressed as "odd prices":
a little less than a round
number, e.g. $19.99 or $2.98.
The theory is this drives
demand greater than would
be expected if consumers
were perfectly rational.
Psychological pricing is
one cause of price points.
Google Answers suggests
that there was another reason.
However, some suggest that
intentionally awkward pricing
was adopted primarily to
control employee theft,
before the turn of the 20th
century when stores expanded
beyond owner-operators and
used cash registers. For
cash transactions with an
odd price, most customers
must be given change. Creating
change requires the employee
to open the cash register,
recording the sale.
Read more...
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All About Pearls
